“IF THE BUSINESS SIDE OF IT DIDN’T MATTER, I’D PROBABLY BE A BIT MORE ADVENTUROUS”: ASH GRUNWALD REVEALS THE BIGGEST LESSONS 15 YEARS IN THE MUSIC BUSINESS HAS TAUGHT HIM

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In an industry where expression collides with business, how do you keep the passion to play/write music alive?

It can be tough… It really depends on your perspective.  It’s hard not to take it for granted sometimes, that we get to do this for a living, especially when you’ve been doing it for years.

I guess one thing that the business side of things wrecks is that I’m less likely to try the really out there side-projects that have little relevance to my usual music, because they wouldn’t be immediately successful or relatable to my usual audience. If the business side of it didn’t matter, I’d probably be a bit more adventurous. It’s a little harder to justify when it’s your living. It’s a shame because that would keep everything fresher.

Having said that, whenever I do a new album I love being in the studio and writing new songs… actually I wish I could be doing that all the time. But that’s a bit difficult these days with live sales being what they are.

 

Have you ever come close to leaving music? If so, what prompted it and what inspired you to stay?

Nah, I love it. If I could take a six-month break and just surf all day and not play, and be guaranteed that my career would not falter, I probably would. But then again, I’m based in Bali at the moment for that reason, so there’s enough give and take.

One thing to remember is, just because you’ve had success in a certain area, doesn’t mean you have to spend the rest of your life trying to rekindle, maintain or even continue that career…

We often feel trapped by that success which was, in hindsight, more than you ever expected anyway. I got a lot out of Tex Perkins’ new biography in that regard. Can’t remember exactly how he put it but it was that kind of thing.

 

How do you stay true to your vision, in an industry that is filled with opinion?

The good thing is most of the opinions of how shit you are go unheard. You have to somehow find a niche without compromising who you are as an artist. You’ve also got to remember there is some of the old ‘right place, right time’ that plays a factor.

There’s nothing you can do but stay consistent in trying to make great music and being to committed to getting that to as wider audience as possible.

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